Atlantic Coast Radio, LLC

  1. Employment Unit covered:

Atlantic Coast Radio, LLC.
779 Warren Avenue Portland, Maine 04103

WPEI-FM, Saco, Maine
WPPI-FM, Topsham, Maine
WJJB-FM, Gray, Maine
WLOB-AM, Portland, Maine
WRED-AM, Westbrook, Maine
W263BZ, Portland, Maine

2Reporting Period:

November 20, 2015 to November 19, 2016

3.  Full-time Vacancies Filled during Reporting Period:


4.  Recruitment/referral sources Used to seek Candidates for Each vacancy:

Ads on our radio stations, job postings on Southern Maine Help, Craigslist, mailers to our Community Contact list.

5.  Total number of interviews for all full-time vacancies filled during Reporting period — Per recruitment /referral sources.


Atlantic Coast Radio, LLC (“Atlantic”), has set up a comprehensive outreach and recruitment program designed to widely disseminate information regarding full-time job opportunities at the stations. Atlantic advertises many of its job openings on the air over its broadcast stations.

We had no full- time openings for on-air or administrative or management personnel. Due to an improving economy, we decided that our recruitment efforts should be directed to finding an additional full time sales person. In addition, we determined that we wanted to focus that hire exclusively on our sports stations. This represented a departure from our previous habit of advertising the position on all of our stations. We would launch an effort later in the fall devoted to our news talk outlet WLOB and its new FM translator W263BZ, at 100.5 FM.

In February, we engaged in a search for an additional sales person for our sports stations, WJJB and WPEI. We ran a four- week campaign on the sports stations running 112 announcements on each station. In addition, we posted on line ads on two employment websites, Craigslist and So. Maine Help Wanted. Com. We sent out a  notice to our community group contact list. We conducted eight round one telephone interviews. Three were derived from the radio ad. Five credited the on- line ads. After a third round of interviews, we hired a young gentleman who worked for us for three weeks before resigning for personal reasons.

We commenced a second search for a Sports Radio sales person with ads on WJJB and WPEI on June 8th. One hundred ads over a three- week period ran on each station, in addition to ads posted on So. Me. Help Wanted and Craigslist, and notifying our community group contact list. We promoted a sales career day on June 29th, at the radio station. We scheduled eleven interviews on that day.  Only four people showed up for the interview. They all responded to the radio ad. Unfortunately, none of these applicants impressed us enough to merit an additional interview. Two days after the Career Day, we received an inquiry from a former full time announcer for WJJB, Chris Sedenka, who had left the company two years earlier to join a non-profit entity. We asked him if he was interested in rejoining us as full time sales person. We had an initial meeting on July 8th.  We reached an agreement a couple of weeks later. He worked a notice and began his full- time radio sales position on September 26th. So, a search that began in February finally ended.

The next mission was to find a sales person for WLOB, our news talk station. WLOB AM had been bolstered by the construction of an FM translator in March. On August 18th, we commenced a six- week ad schedule on WLOB AM/FM, running a total of 252 spots. In addition, we ran an ad on So. Me. Help Wanted. com., and a notice to our community group contact list. Over the promotional period, we received two inquiries. One inquiry could not produce a resume. A second person had never listened to the station. At this writing we have no candidates.

Unemployment in the Portland market and surrounding counties is currently running below four per cent. This year’s travails in finding qualified sales help has been exacerbated by the lack of people looking for work.

We will run the annual Atlantic Coast Radio Job Fair at the Portland Marriot Residence Inn on Wednesday November 30th, The later date is due to the late date of the presidential election and the early Thanks giving holiday.

We regularly accommodate requests from local college and high school students for internships at our radio stations. This year, a Bucknell College student who is a Kennebunk, Maine resident interned for the summer in our WLOB news department and worked in conjunction with our morning team. Also, a University of southern Maine student interned with our WJJB afternoon show for a school project.

Twice annually, in April  and December, Atlantic Coast Radio has aired announcements on all its stations soliciting contact information from any community group that seeks to add its name to our community group list to receive postings and notification on our annual Job Fair, Career Day, or any permanent openings that may occur. Since the last reporting period, we have received no requests from additional Community groups to be added to the list.